Controlling the Narrative: A Recipe for Regime Change (Detailed Simplified Version)
Written by: Harsh Thakur & Salil Kulkarni
Originally Published: The Probe July'25
“Power is in tearing human minds to pieces and putting them together again in new shapes of your own choosing.” - George Orwell
Introduction
Wars are no longer fought on the battlefield, but in classrooms, universities, social media, television, print media and beyond. These wars are not fought with guns or ammunition but with narratives, that is, stories woven intricately to build a larger picture - a picture which portrays something as a reality even when it is not real. George Orwell aptly says, “Reality exists in the human mind, and nowhere else." The War of narratives has been a reality since antiquity; however, the Information Age, starting from the mid-20th Century, has made narratives a more powerful weapon which can influence masses effortlessly. Building narratives and sustaining them is part of the effort to control storylines, which, as a consequence, aids in one’s ability to control the world. It shouldn’t be a surprise that six media giants in the US control 90% of everything that is watched, read and heard. Five billionaires run and control the British media, with Rupert Murdoch controlling the largest share;(1) others being the Barclay Brothers, owners of the Telegraph, and Viscount Rothermere, owner of the Mail group. Rupert Murdoch’s News Corporation owns the Wall Street Journal, while owning the Fox Entertainment Group. He also owns The Times through his ownership of News UK, along with the New York Post, SKY News, and its subsidiaries as well as HarperCollins Publishers. Lachlan Murdoch, his eldest son, since 2021, manages this empire.
In this piece, we delve into who & how these narratives are shaped. The article doesn't give steps but indispensable ingredients for the success of these narratives with historical illustrations. Further, we take a look at how these narratives play with the locus of control of individuals and consequently lead to a larger ‘regime change’ or, in other modest words, ‘colour revolutions.’
Locus of Control: Exploiting Perceptions to Build Perceptions
“The press does not tell us what to think, it tells us what to think about.” - Walter Lippmann
Hollywood: Making the Ideal One, the Enemy, the Saviour.
“Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.” - Joseph Goebbels
The Don'ts & the Trap: Journalism, Espionage & Scholarships
“Make the lie big, make it simple, keep saying it, and eventually they will believe it.” - Joseph Goebbels
“You can’t change the masses. They will always be the same: dumb, gluttonous and forgetful.” - Joseph Goebbels
One intriguing methodology to cultivate this cause alignment without the victim's knowledge involves offering scholarships, fellowships, and institutional platforms to sympathetic or susceptible intellectuals. This approach must be broadened to include emerging politicians, thinkers, writers, influencers, diplomats, and scientists—essentially anyone positioned to influence public thought or policy in the present time or the future. The National Endowment for Democracy (NED), International Republican Institute (IRI), National Democratic Institute (NDI), USAID, Freedom House, and George Soros's Open Society Foundation (OSF) are a few NGOs among many that have been at the forefront of this.(27)(28)
Conclusion: Demoralization & Truth
“There will come a day, when all the lies will collapse under their own weight, and truth will again triumph.” - Joseph Goebbels
According to journalist John Pilger, "Harold Pinter’s subversive truth…was that he made the connection between imperialism and fascism and described a battle for history that’s almost never reported. This is the great silence of the media age. And this is the secret heart of propaganda today." (66)
History has been used as a mechanism to perpetuate a narrative in the name of truth. Half-baked intellectuals forming intellectual cliques & cross-citing, cross-referring, popularising to each other's works allows them to maintain a hegemony and perpetuate a lie as a truth. Yuri Bezmenov, a former KGB operative who defected to the US, laid forth the theory for the ideological subversion of a society, of which the most prominent & first step is Demoralization. He speaks about it as,
"What it basically means is: to change the perception of reality of every (countryman) to such an extent that, despite of the abundance of information, no one is able to come to sensible conclusions in the interest of defending themselves, their families, their community, and their country."(67)
He further said:
"A person who was demoralized is unable to assess true information. The facts tell nothing to him. Even if I shower him with information, with authentic proof, with documents, with pictures; even if I take him by force to the Soviet Union and show him [a] concentration camp, he will refuse to believe it, until he [receives] a kick in his fan-bottom. When a military boot crashes his balls, then he will understand. But not before that. That’s the [tragedy] of the situation of demoralization." (69)
“The first step in liquidating a people is to erase its memory. Destroy its books, its culture, its history. Then have somebody write new books, manufacture a new culture, invent a new history. Before long that nation will begin to forget what it is and what it was… The struggle of man against power is the struggle of memory against forgetting: - Milan Kundera
Citations:
- Janey Davis, ‘Five Mind Control Techniques Used by the Media to Evoke the Worst in US’, Learning Mind, 25th April 2018. https://www.learning-mind.com/mind-control-techniques-media/, accessed in June 2020.
- Rotter, J. B. (1966). Generalised expectancies for internal versus external control of reinforcement. Psychological Monographs, 80, 1-28.
- Maier, S. F., & Seligman, M. E. (1976). Learned helplessness: Theory and evidence. Journal of Experimental Psychology General, 105(1), 3–46. https://doi.org/10.1037/0096-3445.105.1.3
- Farhart, C. (2017). Look who is disaffected now: Political causes and consequences of learned helplessness in the U.S. https://conservancy.umn.edu/handle/11299/209058
- Hiroto, D. S. & University of Portland. (1974). LOCUS OF CONTROL AND LEARNED HELPLESSNESS. In Journal of Experimental Psychology (Vol. 102, Issue 2).
- Nova, E. (2019). The role of fear and learned helplessness in authoritarian thinking. INTERNATIONAL RELATIONS QUARTERLY, 10(3–4), 3–4.
- Imran Ahmed, Muhammad Saad Ul Haque, “Unpacking Pakistan’s 2024 General Elections and the Aftermath,” Institute of South Asian Studies, National
- Rapaport, E., & Schabio, W. (2023, January 27). Propaganda. Pressbooks. https://psu.pb.unizin.org/holocaust3rs/chapter/chapter-1/
- Vikram Sood, “The Ultimate Goal: A Former R&AW Chief Deconstructs How Nations and Intelligence Agencies Construct Narratives”, Harper Collins Publication, 2020, pp. 72
- Ibid
- Steven T Usdin, Bureau of Spies: The Secret Connection Between Espionage and Journalism in Washington, New York, Prometheus Books, 2018, pp. 139
- Ibid
- Eric Lichtblau, “In Cold War, U.S. Spy Agencies Used 1,000 Nazis”, The New York Times, 26th October 2014
- Vikram Sood, “The Ultimate Goal: A Former R&AW Chief Deconstructs How Nations and Intelligence Agencies Construct Narratives”, Harper Collins Publication, 2020, pp. 73
- Christopher Yogerst, “Review: When Hollywood Caved to a Congressman with no Decency,” 22nd April 2018.
https://www.postandcourier.com/features/review-when-hollywood-caved-to-a-congressman-with-no-decency/article_d287cae9-b83d-5a4b-8879-dc1e960e6903.html
- John Pilger, Heroes, London: Pan Books, 1986, pp. 103-104
- Ken Silverstein, “How Kadafi Went From Foe to Ally,” Los Angles Times, Sept. 4, 2005
- Nicholas Shou, “Spooked: How the CIA Manipulates the Media and Hoodwinks Hollywood,” Hootbooks and Skyhorse Publishing, New York 2016, pg 21.
- Ibid
- Ibid
- Ibid, pg 1
- Ken Silverstein, 'CIA Mop-up Man: L.A.Times Reporter Cleared Stories with Agency Before Publication', 5th September 2014.
- Ibid
- Ibid
- John Pilger, 'The Invisible Government'.
- Nicholas Shou, “Spooked: How the CIA Manipulates the Media and Hoodwinks Hollywood,” Hootbooks and Skyhorse Publishing, New York 2016, pg 8.
JAIBAL NADUVATH, “American Aid and Regime Change in Bangladesh: A Primer,” ORF, 27th March 2025
CRA Staff, “Primer: The National Endowment for Democracy and an NGO Ecosystem Actively Undermining America,” Center for Renewing America, 7th February 2025
Open Society Foundation, George Soros & the Fall of Communism in Europe
Ibid
Jennifer Ablan, "Russia bans George Soros foundation as state security threat," Reuters, 1st December 2015.
Marianne Yen, "Fund's Representatives Arrested in China," The Washington Post, 7th August 1989
"Soros Foundation to end work in Turkey amid 'baseless claims," 26th November 2018
Judith Vonberg, "George Soros Foundation Leaves Hungary amidst Government Crackdown," 16th May 2018
Neeraj Chauhan, "3 US Donors on MHA Watchlist, face fund curbs," 8th June 2016
Alec Luhn, "National Endowment for Democracy is the first 'undesirable' NGO banned in Russia." The Guardian, 25th June 2015
Neeraj Chauhan, "3 US Donors on MHA Watchlist, face fund curbs," 8th June 2016
Golanz Esfandiari, "Iran Ban targets some 60 'seditious' Western Groups," RadioFreeEurope, 5th January 2010
Ron Nixon, "US Groups Helped Nuture Arab Uprisings," New York Times, 14th April 2011.
Gerry Shih, "China Announces Sanctions Against US-based non-profit groups," The Washington Post, 3rd December 2019
"China Sanctions Four with US democracy promotion ties over Hong Kong," Reuters, 30th November 2020
CBC Correspondent, "Haiti: Democracy Undone," CBC News, 29th January, 2006
Ron Nixon, "US Groups Helped Nuture Arab Uprisings," New York Times, 14th April 2011.
Carol Morello, "US Democracy & Human Rights Leaders Sanctioned by China vow not to be cowed into silence," The Washington Post, 11th August 2020
"IRI in Poland " IRI Poland, 28th October, 2005.
Jean Guy Allard, "Bush's Man for Cuba, author of Haitian Disaster, " Digital Growma International, 28th October 2005.
"Cambodia's Government Asks the Court the Abolish the Opposition," The Economist, 12th October 2017
"Cambodia shutters radio stations, expels US NGO," Al Jazeera, 23rd August 2017
Christopher Marquis, "US Bankrolling is Under Scrutiny for Ties to Chavez Ouster," New York Times, 25th April 2002
John Kirby, "Designation Under Russia's "Undesirables" Law of the National Democratic Institute," US Department of State, 10th March 2016.
Guy Dinmore, "Bush enters debate on freedom in Iran," The Financial Times, 31st March 2006.
Ron Paul, "US Hypocrisy in Ukraine," 7th December 2004
UN, "NGO Committee hears arguments For, Against Freedom House," 25th May 2001
Carol Morello, "US Democracy & Human Rights Leaders Sanctioned by China vow not to be cowed into silence," The Washington Post, 11th August 2020
"Russia Declares US NGO Freedom House an Undesirable Organisation", Reuters, 7th May 2024
"USAID Programme used young Latin Americans to incite Cuba Rebellion," The Guardian, 4th August 2014.
Desmond Butler, Jack Gillium, Alberto Arce, "US Secretly Built 'Cuban Twitter' to stir unrest," 4th April 2014
Simon Romero, "Fears of Turmoil Persist as Powerful President reshapes Bitterly Divided Bolivia," New York Times, 27th September 2008
"Bolivian President Evo Morales Expels USAID," BBC, 1st May 2013.
"Bolsonaro was seen as a 'tropical trump' by USAID," Poder360, 4th February 2025
Victoria Pachecho, Gabriela Caseff, "Eduardo Bolsonaro accuses NGOs and USAID of interfering in elections," Folha De S.Paulo, 7th February 2025
William Blum, "Killing Hope: US Military & CIA Interventions in WWII," Zeedbooks, pg 142, 200, 234.
"After More than 50 Years, USAID is Leaving Ecuador." NBC News, 1st October 2014
Harold Pinter, "Art, Truth and Politics."
Ibid
John Pilger, 'The Invisible Government'.
Paul Ratner, "39 Years Ago, A KGB Defector chillingly predicted Modern America," Big Think, 13th January 2023
Ibid
Ibid
Nithin Sridhar, "Revisiting Sati: Understanding the Practice from a Dharmic Perspective", Indiafacts, 29th November 2017
Rajnandini, "The Lost Legacy of Hindu Women's Rights - Dowry Stridhan, and colonialism," the Organiser, 14th April 2025
Nikhil Chandwani, "Contrary to popular belief, dowry system in India doesn't have indigenious roots." Times of India, 13th December 2021.
Madhu Kishwar, "Protecting Women in Marriage," Hinduism Today, 1st July 2006
"Is Woman sole owner of Streedhan received during wedding? Here is what the Supreme Court Says," The Economic Times, 30th August 2024
Nicholas Dirks, Caste in Mind
- Janey Davis, ‘Five Mind Control Techniques Used by the Media to Evoke the Worst in US’, Learning Mind, 25th April 2018. https://www.learning-mind.com/mind-control-techniques-media/, accessed in June 2020.
- Rotter, J. B. (1966). Generalised expectancies for internal versus external control of reinforcement. Psychological Monographs, 80, 1-28.
- Maier, S. F., & Seligman, M. E. (1976). Learned helplessness: Theory and evidence. Journal of Experimental Psychology General, 105(1), 3–46. https://doi.org/10.1037/0096-3445.105.1.3
- Farhart, C. (2017). Look who is disaffected now: Political causes and consequences of learned helplessness in the U.S. https://conservancy.umn.edu/handle/11299/209058
- Hiroto, D. S. & University of Portland. (1974). LOCUS OF CONTROL AND LEARNED HELPLESSNESS. In Journal of Experimental Psychology (Vol. 102, Issue 2).
- Nova, E. (2019). The role of fear and learned helplessness in authoritarian thinking. INTERNATIONAL RELATIONS QUARTERLY, 10(3–4), 3–4.
- Imran Ahmed, Muhammad Saad Ul Haque, “Unpacking Pakistan’s 2024 General Elections and the Aftermath,” Institute of South Asian Studies, National
- Rapaport, E., & Schabio, W. (2023, January 27). Propaganda. Pressbooks. https://psu.pb.unizin.org/holocaust3rs/chapter/chapter-1/
- Vikram Sood, “The Ultimate Goal: A Former R&AW Chief Deconstructs How Nations and Intelligence Agencies Construct Narratives”, Harper Collins Publication, 2020, pp. 72
- Ibid
- Steven T Usdin, Bureau of Spies: The Secret Connection Between Espionage and Journalism in Washington, New York, Prometheus Books, 2018, pp. 139
- Ibid
- Eric Lichtblau, “In Cold War, U.S. Spy Agencies Used 1,000 Nazis”, The New York Times, 26th October 2014
- Vikram Sood, “The Ultimate Goal: A Former R&AW Chief Deconstructs How Nations and Intelligence Agencies Construct Narratives”, Harper Collins Publication, 2020, pp. 73
- Christopher Yogerst, “Review: When Hollywood Caved to a Congressman with no Decency,” 22nd April 2018.
https://www.postandcourier.com/features/review-when-hollywood-caved-to-a-congressman-with-no-decency/article_d287cae9-b83d-5a4b-8879-dc1e960e6903.html - John Pilger, Heroes, London: Pan Books, 1986, pp. 103-104
- Ken Silverstein, “How Kadafi Went From Foe to Ally,” Los Angles Times, Sept. 4, 2005
- Nicholas Shou, “Spooked: How the CIA Manipulates the Media and Hoodwinks Hollywood,” Hootbooks and Skyhorse Publishing, New York 2016, pg 21.
- Ibid
- Ibid
- Ibid, pg 1
- Ken Silverstein, 'CIA Mop-up Man: L.A.Times Reporter Cleared Stories with Agency Before Publication', 5th September 2014.
- Ibid
- Ibid
- John Pilger, 'The Invisible Government'.
- Nicholas Shou, “Spooked: How the CIA Manipulates the Media and Hoodwinks Hollywood,” Hootbooks and Skyhorse Publishing, New York 2016, pg 8.
JAIBAL NADUVATH, “American Aid and Regime Change in Bangladesh: A Primer,” ORF, 27th March 2025
CRA Staff, “Primer: The National Endowment for Democracy and an NGO Ecosystem Actively Undermining America,” Center for Renewing America, 7th February 2025
Open Society Foundation, George Soros & the Fall of Communism in Europe
Ibid
Jennifer Ablan, "Russia bans George Soros foundation as state security threat," Reuters, 1st December 2015.
Marianne Yen, "Fund's Representatives Arrested in China," The Washington Post, 7th August 1989
"Soros Foundation to end work in Turkey amid 'baseless claims," 26th November 2018
Judith Vonberg, "George Soros Foundation Leaves Hungary amidst Government Crackdown," 16th May 2018
Neeraj Chauhan, "3 US Donors on MHA Watchlist, face fund curbs," 8th June 2016
Alec Luhn, "National Endowment for Democracy is the first 'undesirable' NGO banned in Russia." The Guardian, 25th June 2015
Neeraj Chauhan, "3 US Donors on MHA Watchlist, face fund curbs," 8th June 2016
Golanz Esfandiari, "Iran Ban targets some 60 'seditious' Western Groups," RadioFreeEurope, 5th January 2010
Ron Nixon, "US Groups Helped Nuture Arab Uprisings," New York Times, 14th April 2011.
Gerry Shih, "China Announces Sanctions Against US-based non-profit groups," The Washington Post, 3rd December 2019
"China Sanctions Four with US democracy promotion ties over Hong Kong," Reuters, 30th November 2020
CBC Correspondent, "Haiti: Democracy Undone," CBC News, 29th January, 2006
Ron Nixon, "US Groups Helped Nuture Arab Uprisings," New York Times, 14th April 2011.
Carol Morello, "US Democracy & Human Rights Leaders Sanctioned by China vow not to be cowed into silence," The Washington Post, 11th August 2020
"IRI in Poland " IRI Poland, 28th October, 2005.
Jean Guy Allard, "Bush's Man for Cuba, author of Haitian Disaster, " Digital Growma International, 28th October 2005.
"Cambodia's Government Asks the Court the Abolish the Opposition," The Economist, 12th October 2017
"Cambodia shutters radio stations, expels US NGO," Al Jazeera, 23rd August 2017
Christopher Marquis, "US Bankrolling is Under Scrutiny for Ties to Chavez Ouster," New York Times, 25th April 2002
John Kirby, "Designation Under Russia's "Undesirables" Law of the National Democratic Institute," US Department of State, 10th March 2016.
Guy Dinmore, "Bush enters debate on freedom in Iran," The Financial Times, 31st March 2006.
Ron Paul, "US Hypocrisy in Ukraine," 7th December 2004
UN, "NGO Committee hears arguments For, Against Freedom House," 25th May 2001
Carol Morello, "US Democracy & Human Rights Leaders Sanctioned by China vow not to be cowed into silence," The Washington Post, 11th August 2020
"Russia Declares US NGO Freedom House an Undesirable Organisation", Reuters, 7th May 2024
"USAID Programme used young Latin Americans to incite Cuba Rebellion," The Guardian, 4th August 2014.
Desmond Butler, Jack Gillium, Alberto Arce, "US Secretly Built 'Cuban Twitter' to stir unrest," 4th April 2014
Simon Romero, "Fears of Turmoil Persist as Powerful President reshapes Bitterly Divided Bolivia," New York Times, 27th September 2008
"Bolivian President Evo Morales Expels USAID," BBC, 1st May 2013.
"Bolsonaro was seen as a 'tropical trump' by USAID," Poder360, 4th February 2025
Victoria Pachecho, Gabriela Caseff, "Eduardo Bolsonaro accuses NGOs and USAID of interfering in elections," Folha De S.Paulo, 7th February 2025
William Blum, "Killing Hope: US Military & CIA Interventions in WWII," Zeedbooks, pg 142, 200, 234.
"After More than 50 Years, USAID is Leaving Ecuador." NBC News, 1st October 2014
Harold Pinter, "Art, Truth and Politics."
Ibid
John Pilger, 'The Invisible Government'.
Paul Ratner, "39 Years Ago, A KGB Defector chillingly predicted Modern America," Big Think, 13th January 2023
Ibid
Ibid
Nithin Sridhar, "Revisiting Sati: Understanding the Practice from a Dharmic Perspective", Indiafacts, 29th November 2017
Rajnandini, "The Lost Legacy of Hindu Women's Rights - Dowry Stridhan, and colonialism," the Organiser, 14th April 2025
Nikhil Chandwani, "Contrary to popular belief, dowry system in India doesn't have indigenious roots." Times of India, 13th December 2021.
Madhu Kishwar, "Protecting Women in Marriage," Hinduism Today, 1st July 2006
"Is Woman sole owner of Streedhan received during wedding? Here is what the Supreme Court Says," The Economic Times, 30th August 2024
Nicholas Dirks, Caste in Mind
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